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Your brand is so much more than just a gorgeous face.

It should stand up for what you believe in, and stand out. Brilliantly.

Your brand is the amplifier of your authentic essence; your stake in the virtual ground.

It’s the rock-steady foundation of your evolving biz, and a beacon that calls to the people desperately seeking your light, and turns them into adoring, fiercely loyal fans & buyers.

Your brand makes you Income. And it makes your Impact.

In this groundbreaking program, you will learn the truth, the strategies and the tactics of what it really takes to be paid to be you.

There are no tricks, no half-ways, no part-ofs in this course. Master Brand is everything you need to develop, clarify, explain and implement a business you deeply love and that your clients deeply love back.

THERE’S MORE

You are 5 steps away from building a Master Brand

In this program you’ll learn how to:

  • Build a brand that gets seen, heard, and paid — consistently and predictably — while honoring the Creator and Maker in you.
  • Become a master storyteller who attracts the right people to your business
  • Connect the right marketing systems to your brand story to help people see and know you
  • Clearly communicate who you are and why people should choose your business to serve their needs
  • Develop a brand that you fall in love with again and again – because your impact + income are mind-blowingly real

If you’re ready to change the world with your incredible work — and earn what you’re worth?


“I personally want to thank you, sometimes I really need a kick in the butt to thrive.” ~ Christine Dickinson

Hi there, you brilliant Biz Builder and Brand Storyteller (yes I’m talking to you),

My name is Jen Kem. I’m a branding and marketing expert who helps small businesses turn into global phenomenons – and I’ll let you in on a little secret:

Most of the brands you admire follow a specific methodology steeped in psychology – one that major players like Coca Cola and Apple have been using for decades.

While this methodology was once reserved for huge agencies and corporations with million-dollar campaign budgets, for the last 17+ years I’ve made it my mission to teach it to businesses of every scope and size — and the results. have. been. Jaw. dropping. (Check out our client roster to see who you’ll be joining in the Master Brand class of all-stars)

Why? Because I believe small-but-mighty businesses (like yours) deserve to share their work on a massive scale too — so the world can hear your message, celebrate your vision, and invest in what you have to offer.

So I sat down and designed a course to bring this technique to the masses, broken down into easy, exciting, step-by-step nuggets that will propel your brand and business into the next level, and the next, and the next. See where this is going?

The best brands in the world use the process you’ll learn inside Master Brand to do what they do best, and pull in paying customers by the truckload. And now, it’s your turn.

This right here, is why I was born to do this. And I want you to know like you know like you know – that you were born to do this (and make income + impact) too.

I will show you how. Let’s get it.

xo


WHY + WHO

Because, YOU DESERVE TO GET PAID TO BE YOU.

But I’m preaching to the choir, right? You know what’s up. You’ve watched fascinating brands you love in action, making mad cash, and kicking all kinds of booty across the globe.

You catch yourself wondering: How the [bleep] do they do it?!

What kind of magic or miracles would it take to build your business into a powerhouse like that?

The answer: No magic. Just simple science. And if you’re ready to learn — I’m ready to teach it all to you.

Master Brand (n):

A business identity that’s consistent, authentic, profitable, and unmistakable in the global market. A Master Brand stands out, and sparks the interest of new followers while maintaining the loyalty of existing fans and buyers with magnetic content, offerings, strategy & implementation.

If you…

… Aren’t taking on enough clients, or selling enough products. Period

. … Have soo many great ideas, but can’t get past the drawing board phase.

… Poured time & cash into other marketing, product development and/or branding programs or support, with little to no ROI (ouch).

… Know exactly what you should be doing in your business, but have no clue where to start, or why you aren’t making it work even though you’ve followed all the “rules” and blueprints.

Say it out loud and proud with me: “I’m ready to be a Master Brand!”

Then this is it. You’ve arrived. Welcome! And, might I add, I see you. Now it’s time to hear and pay you too. Ok?

“This process has been so helpful! I’m good at seeing other people’s story, unique brilliance and branding but have a hard time seeing my own.”

~ Kathy Kidd, Owner Thrive Business Development

CURRICULUM

Here’s what’s about to go down:

Master Brand is all about high-intensity education, exploration, and unstoppable action.

It’s for Makers who want to be Movers.

This program is organized for you in 4 Master Suites, 15 Supporting Modules, and 5 Mega-Bonuses that are going to rock your world (and widen your wallet).

And if you’re ready to learn — I’m ready to teach it all to you.

In each of the suites and the corresponding modules, you’ll receive:

  • In-depth video training modules to help you absorb what you’re learning, and truly understand how to apply the strategies and tactics you’ll discover inside Master Brand
  • A downloadable, editable “book” of each module’s teachings. (we’ll even tell you how long each module takes, so you can carve time out of your busy day to complete each one)
  • Unlimited access to all of the modules in the Master Brand Portal, where all of your curriculum will live forever (meaning you get access forever too).
  • PLUS 4 Q&A calls with me to answer your burning questions straight from the lady who’s taking you on this Master Brand journey (me).
  • And oh hey: You’re also getting 17+ years of brand-building expertise wrapped in a clear, proven method that I can also say will be utterly fun and enjoyable for you.
I. ARCHETYPE SUITE

The Archetype Suite
1. Archetype Indicator Mix
2. The Book of Archetypes
3. Brand Archetype Reports

Your Master Brand Archetype is the beating heart of the personality and positioning of your business. Within this Suite, you will receive access to our proprietary Brand Archetype Indicator Mix (AIM) Assessment, case studies & interviews of well-known brand examples of every archetype that help you reference, an editable workbook and video training lessons for each module.

Our students tell us that the Archetype Suite alone is worth the price of admission and more because it reveals so much of what has been the missing link in their branding efforts all along. It’s the basis of all good branding and marketing – revealing your brand’s power moves and kryptonite, and teaching you how to turn your influence on hyper-drive.

II. AUDIENCE SUITE

The Audience Suite
4. The Book of Audience
5. Building Buyer Personas

Our students tell us that our method of finding their ideal audience gave them the certainty and confidence they needed to have the real conversations necessary with the right people to close sales and create movements. Knowing your real audience will save you so much time and money, it’s practically priceless.
III. AESTHETICS SUITE

The Aesthetics Suite
6. The Book of Aesthetics
7. Archetype Mood Board

Our students tells us that the Aesthetics Mood Board helped them clarify exactly how they wanted to portray their brand in their marketing online and offline going forward. And it saved them the effort of explaining to their design and copywriting resources how they want to build their campaigns, sales sheets, programs with a one-page reference. #boom.
IV. ACTIVATION SUITE

The Activation Suite
8. The Book of Activation
9. The Book of Courage
10. The Book of Launching
11. The Book of Content
12. The Book of Community
13. The Book of Copy
14. The Book of Systems
15. The Book of Social
16. The Book of Sales

A brand doesn’t become a Master Brand without actually DOING SOMETHING with it. Enter: The Activation Suite. No other online course pairs the strategy of your brand with the actual implementation and action steps so that you get seen, heard and paid quicker. Want to know how to apply your Brand Strategy to a kick-ass, high-converting webinar? Covered in The Book of Launching. Want to create a social media content strategy that clearly covers your brand positioning? Covered in The Book of Social. Want to write copy like a pro? Covered in The Book of Copy. One of the modules – The Book of Courage – has been regarded as the most important module in all of Master Brand. We covered it all for you so you don’t have to figure it out all by yourself anymore.
Plus you receive:

All-Access to the Master Brand Bosses Facebook Group

This is where the glue of the entire program seals the deal. You get a Concierge to guide you through the program, while working in accountability groups to keep your momentum moving through the program. I’ll be in there frequently to answer questions, facilitate solutions and celebrate your wins. Members of our tribe are a tight-knit and generous, so you’ll fit right in.

You’ll also receive access to all additional bonuses, including…

(expired) Enroll before 9/02 and receive:

A VIP ticket to our kickass event Seen Heard Paid Live this November:

Our tribe couldn’t stop talking about the SHP Live we ran in Austin last April...so we had to give the people what they wanted: another round of inspiration, education and motivation! This live event is your chance to connected with like-minded entrepreneurs, and get schooled by some of the biggest, most brilliant brains in the industry. We put on the most content-rich event you’ll ever attend. You have to be there! (Value: $997)

The first 25 who purchase will receive a bonus live training on Brand Archetypes and Brand Story with Jen Kem.

If you haven’t noticed: I’m a *teeny* obsessed with archetypes and stories, and for good reason: They’re the two most powerful marketing tools you have in your arsenal. Come get the details on how to use yours, and how they can send your income, strategy, and subscriber count into the stratosphere on this power-packed call. (Value: $997)

Get the White Hot Truth Book from Danielle LaPorte + the Exclusive Master Brand Journal by Shinola!

We l-o-v-e to spoil our squad inside Master Brand, so you’ll receive our beautiful and exclusive journal as your go-to brand story + strategy notes protector on your journey. Plus the hardcover edition of one our favorite authors and Guest Mentor in our Momentum Pro Mastermind, Danielle LaPorte - all delivered right to your doorstep. (Value: $97)

The first 10 who enroll will receive a Book of Copy Virtual Hot Seat with Hillary Weiss:

Hillary’s the head copywriter for the JK brand and the Copy Coach inside my mastermind Momentum Pro -- where her monthly copy clinics are always jam-packed for good reason. Hillary’s got x-ray vision for content strategy, voice, and story marketing. On this call, you can ask her any questions you have surrounding copy, and get her to review a page of your site, headlines, taglines, and everything in between. Story tells, copy sells...so you need a pro in your corner. I’m giving you mine. (Value: $997)

You’ll also receive access to all additional bonuses, including…

(expired) Enroll before 09/05 and receive:

The first 10 students who enroll will receive Book of Archetypes Virtual Hot Seat with Jen to help you translate your brand archetype into the nucleus of your brand.

You’ll get the real deal on your secret gifts, skills, and talents, as well as your challenges. This hot seat can answer all your biggest, burning questions about your brand archetype, and help you start to re-imagine your brand (and the future of your business) using these tools. Imagine knowing your Dominant Brand Archetype, how to use your Intrinsic and Intuitive Archetypes in a powerful way and then applying it to all of your marketing efforts. Powerful isn’t a powerful enough word to describe what you’re getting here. (Value: $997)

The first 10 students who enroll will receive a Book of Sales Virtual Hot Seat session with Robert Michon, our secret weapon around Team JK

When it comes to our success as a group, and as a company. Robert will show you the ropes of developing a powerful success mindset, so you feel ready to get seen, heard, and paid -- mind, body, and soul. (Value: $997)

You’ll also receive access to all additional bonuses, including…

(expired) Enroll before 09/08 and receive:

The first 10 students who enroll will receive a Book of Systems Virtual Hot Seat session with Momentum Pro Mastermind coach Sarah Paikai,

the master of structure, strategy, and streamlined organization (seriously - she’s the go-to systems guru for everyone on our team). She’ll help you put an action plan together for your lead generation, so you feel ready to start magnetizing more of your perfect people to you. (Value: $997)

You’ll also receive access to all additional bonuses, including…

(expired ) Enroll before 09/11 and receive:

The first 10 students who enroll will receive a Book of Content Virtual Hot Seat session with MoPro coach Maria Volovik

to teach you to create stories that grab attention and pique engagement with your tribe. (After all, a good story doesn’t just captivate -- it inspires people to take action with you.) (Value: $997)

You’ll also receive access to all additional bonuses, including…

(expired ) Enroll before 09/15 and receive:

The first 10 students who enroll will receive a Book of Courage Virtual Hot Seat session with the dynamic duo of MoPro coaches Debbie and Joe Burns,

who’ll help you develop an unshakeable money mindset and sense of brand writing consistency (Value: $997)

(available for all who enroll):

BONUS 1
Peace ‘o Mind Systems

My very own list of systems I use in my business for time management, marketing, team workflow, and yes, even some of the “life support” systems I use to help me live a life I enjoy. (Value: $97)

BONUS 2
Ca$h Calendar Workshop

An additional 3 hour online workshop where I teach you how to build your entire marketing and promotion calendar for the next 18 months (Value: $797)

BONUS 3
Brand Masters Series

An interview series from my friends and colleagues in the business
who are literally owning their spaces because...they’re Master Brands. (Value: $197)

Brandy Johnson, Social Media Expert

Rachel Kersten, Chief Operating Officer for Master Brands

Lisa Nichols, World-Class Speaker, NYT Bestselling Author and CEO, Motivating the Masses

Anne Samoilov, Creator of Fearless Launching

Jadah Sellner, Co-founder of Simple Green Smoothies and Community Building Expert

Jaime Masters, Creator of Millionaire Hustlers and Podcasting Expert

Hillary Weiss, Pro Copywriter for Master Brands

BONUS 4
Launch Leader Course

The ultimate launch system for entrepreneurs to create, launch and sell out your products and programs AND build a brand no one can ignore. It contains all of the blueprints that my own 7-figure company uses to build profitable offers and funnels! (Value: $997)

BONUS 5
An all-access ticket to Master Brand Momentum:

A 6-hour online brandfest with moi and some surprise experts where we’ll coach you on how to bring your Master Brand to the next level. There will be prizes, and teaching and music...it’s going to be epic. (Value: $997)

BONUS 6
A General Admission ticket to our kickass event Seen Heard Paid Live this November.

Our tribe couldn’t stop talking about the SHP Live we ran in Austin last April...so we had to give the people what they wanted: another round of inspiration, education and motivation! This live event is your chance to connected with like-minded entrepreneurs, and get schooled by some of the biggest, most brilliant brains in the industry. We put on the most content-rich event you’ll ever attend. You have to be there! (Value: $397)

That’s $3,482 in additional value we’ve built into the most comprehensive program online to help you finally get you impact and income you deserve.

Our bonuses exceed the investment in Master Brand overall. (if you were a smarty-pants and took advantage of all of the time-sensitive bonuses we’ve dropped, you’re getting up to another $8,073 in bonuses - whoa!) If this doesn’t show you that this is unmistakably the most generous, curriculum-rich, build-your-brand to the ultimate max, I don’t know what else to do. So…

THE STORY

Why is it so important to me that you become a Master Brand? Perhaps sharing a little of my story, my challenges, and my triumphs will inspire you to carve out your own space in the world. There’s room for all of us.

I’m an entrepreneur, marketing strategist, and business mentor who’s completely obsessed with helping people turn their juicy purpose into their life’s work – with a soul-shaking passion and staggering profits to match. My journey has not been a straight-line, and the bumps have taught me a ton of things to teach you what (not) to do.

My fascination with branding dates back to the age of 7, when I proudly declared I wanted to work for Coca Cola. It was the biggest brand in the world – and still is today. Even as a young’n, it was clear: marketing was my mojo.

In my 20’s, I scored a position with the world’s leading ad agency. An amazing mentor took me under her wing, and let me sit in while she handled multi-million dollar accounts like Apple, Nestle and (surprise!) Coca Cola. That’s how I got introduced to the Archetype models – and the way they worked for brands across the board.

I left the agency, but what I learned stuck with me. For the past 15 years, I’ve lent my expertise to Fortune 500 companies, owned my own set of retail stores, became a self-made millionaire by 33, developed successful marketing plans for small business owners, and moved crowds from center stage with adrenaline-pumping talks on new media profit strategies, and personal/professional style. All along the multi-passionate way, the knowledge of my own Archetype drove my business decisions, and helped me stay on track.

I also fell flat on my face a few times in between, and had to build myself right back up again from scratch. But with clarity comes confidence – and because I was so clear on my true essence, I was able to rise from the ashes again and again.

Long story short: I’ve spent years in the trenches. I know exactly what works, and how to scale those methods to suit your business model.

That’s why I created the Master Brand program. Because while I can’t mentor each and every one of you, I want to spread the knowledge that’s been the foundation of my success to as many people as possible. And then a little farther.

“Making Thought Leadership Sexy.” Thank you for saying this to me Jen Kem, during my exquisite Master Brand Training earlier this year! It’s because of your willingness to share your brilliance and impact my life and business that I’m doing everything I am today. Thank God and all the angels for you staying true to making your gift your offering and your life your platform to do what you were called to do. You’re a Rock Star lady and I’m grateful our paths have crossed!”

~Denise Hart, Revenue Reinvention Strategist at Mindset Mojo

HIGH FIVES

I believe I’ve gotten opportunities like I’ve had because I truly use the Master Brand method every day in my business.

And, I’ve had the absolute pleasure and honor of working with amazing people building very profitable businesses – and in the process have built Master Brands. Here’s a glimpse into the rock stars I have the honor of working with:

“I sucked at athletics in school so I never had coaches. But at 40 years old, I’ve found myself with coaches…at not just any coaches…God has blessed me with some of the best. Jennifer Kem, my branding coach, is a beast! And just like an athlete…training doesn’t stop during the holidays. Therefore, I haven’t stopped “training.” There are simply no words except super excited to see what business has in store.”

~ TaJuan “TeeJ” Mercer – Creator, Media Mavericks Academy and Author

“I found fabulous clarity in working with Jennifer Kem and doing her Master Brand Program. Even two years later the insights and language holds true and is soooo helpful in continuing to define my brand and audience. I’d highly recommend the deep dive! Thank you Jen!”

~ Janna Waldinger – Owner, Art & Clarity Photography and Videography

“Wow, Jennifer Kem rocks!!! I am Sage, Ruler, and then Explorer Archetype!! Who knew and it all makes sense. smile emoticon Thanks Jen for providing me with more clarity around my brand.”

~ Melissa Hughes – Founder, Live Rich Spread Wealth.

“I felt so inspired by Master Brand! The Rebel is my primary archetype and me knowing that explains so much and gives me guidance on where I need to go with my biz! Thank you Jennifer Kem!”

~ Tanya Penny, Freedom Strategist and Wellness Expert

FAQ’S

“WHO Is This Program Best For?”

Master Brand suits entrepreneurs seeking more clarity and more cash in their business. They are interested in getting paid big for their talents, gifts and products. It is also for people interested in building an “authority brand”. It’s for Makers, Infopreneurs, Change Agents and Coaches who feel like they’re not making enough income and impact in their business right now.

If you are just starting out in business, Master Brand can help you build it right from the start, and if you’ve been in business for awhile, Master Brand will elevate you to the next step. Master Brand is about creating a story and connecting the right marketing systems to it. It’s a necessary program whether you offer your programs offline and/or online. You are serious about building a brand with impact — which means you know investing in this type of work is mandatory. To us, Branding is Everything. Every move you make needs to keep the end-to-end in mind. We only do things end-to-end, we don’t do parts of things. We will refer you to our best resources and never to someone who hasn’t been impeccable to work with.

You truly want to make conscious cash that’s attached to something meaningful. You leave any space, physical or virtual, better than when you arrived. Your attitude towards money isn’t ruled by scarcity…possibility and abundance aren’t woo-woo words to you. Planning and structure may be a little painful for you, so you want to have someone shape your strategy with and for you. You are a Creator, and you don’t want to waste another day with another poor plan. You’re tired of blowing your hard-earned dollar on activities that aren’t giving you a healthy return on investment.

If 75% or more of this applies to you, this is EXACTLY the program you’ve been looking for.

“But I’ve Already Done Branding Work… And It’s Done Absolutely Nada. What Makes MasterBrand Any Different?”

This program isn’t about creating a pretty web presence, or catchy copy (though those are elements that are included). It’s about building an essence for your brand, from the inside out – and ultimately getting you paid for your talents, skills and gifts.

From your archetype to your audience, this is all about helping you get total clarity around what you do, why you’re so amazing at it, exactly who you’re here to help, and how to reach them. The result? A foundation that’s so perfectly, precisely YOU, that it holds the keys to your business’s evolution that you can refer to again and again. It also arms you with the direction and mass marketing skills you’ll need to start making real progress – and profit.

“I’m Just Not Sure I Can Afford To Invest More Into This Whole Branding Thing, Or Another Program.”

Understood – many entrepreneurs are a teensy bit jaded when it comes to the idea of branding. Why? It could be one of a few reasons.

1. They poured money into pricey branding programs that didn’t work

2. They hired someone to brand their stuff, and have seen no upswing cash-wise

3. They’ve been following what their favorite pros do, step by step, but it just doesn’t work for them.

Here’s what I know: before you create another product or service, you MUST be clear on the way you want your business & people to feel. Branding and other business-building programs can be wonderful… but if you haven’t learned to conquer your fears and keep moving, you’re gonna stay stuck in place. A shiny website is great… but useless if it’s out of line with your archetypes. Taking inspiration from your favorite experts is fabulous… but copying them line by line is usually the absolute WRONG idea for your business.

It’s time to show up in the online conversation as a 1st rate version of you. Not a 2nd rate version of someone else.

This program teaches you how to say with confidence to yourself, your clients, vendors, and partners: “This is how my brand rolls. This is who I am, this is what I’m about, and this is who I serve.” When you’re clear on that, you create something magnificently magnetic. You develop products your people will buy, because you’re absolutely clear on what they want, and how to sell it to them.

It’s time to start seeing a real return on your efforts – and the work you love. This program will show you the way.

“This All Sounds Too Good To Be True.”

I’ll level with ya: I’m not some guru on a mountain high, dispensing sage answers to absolutely every question, or the exacts steps that will make you a millionaire.

However, I’ve got almost 20 years of experience under my belt, and a long line of happy, profitable clients in a wide range of industries. I know what works, and what doesn’t. I know the rules the Big Guys rule, and how to apply those concepts to your business, no matter how small or new. I can help you get real with yourself as a brand, and dive into your deepest, most authentic self to guide your own expansion. That means you’ve created a business that’s so in tune with you… it’s absolutely irresistible to your audience.

I will do all that – with one caveat: You have to be willing to be in action. If you’re in action, instead of pure consumption, you will find excellent results from being in the Master Brand program.

“How Will Master Brand Be Delivered?”

Once you enroll in Master Brand, you’ll immediately receive Bonuses to prep you for the online training.

Master Brand is housed in an online vault called our Master Brand Portal, that you will have access to when you enroll. Each module has video training, editable brand books, and all of the bonuses are accessible for-eva. So, you have the opportunity to do the programs at your own pace.

However, I will guide you to complete the program, place you in an accountability group and help you apply it to your business stat. Because as I say, “action activates the dream.”

You will receive your dates for the 4 Q&A Calls that are part of the program when you enroll. And you’ll receive recordings of all calls we do together.

So what are you waiting for? Seriously.

Are you hanging out ‘till you’ve exhausted all your current systems?
Or lost even more money?
Or set yourself up for another launch that never gets off the ground?

You deserve to start raking in real cash.

You deserve to be absolutely, insanely, over-the-moon excited about where your business is going. You deserve a brand you can be proud of – that everyone sees and immediately knows, you’ve arrived. And you’re here to make your mark.

You in?
Click the button below to start your journey right now.

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My Risk-Free, Golden Rule, Ride-or-Die GUARANTEE

I want you to be thrilled with your investment in Master Brand, and I’m confident you will get massive value from it. And, I know that if you do the work and play full out, you will create a Master Brand that gets seen, gets heard and gets paid. All day, every day. So, you have until the 2nd session to decide if Master Brand is for you. Because I know like I know like I know that if you are committed to the work that you’ll experience exponential results, just send us your completed brand books for the modules leading up to the Q&A call, showing us that you did the work and send my team an e-mail with your completed work, you’ll receive a full, 100% refund. No explanation required.

WHY + WHO

“Jen, I’m ready to build my Master Brand and get seen, get heard and get paid – more.”

When I invest in Master Brand, I understand I am receiving:

  • The entire Master Brand curriculum: 4 Master Suites, 15 Supporting Modules and the videos, brand books, and Archetype Indicator Mix (AIM) Assessment that has been used to massively grow the brands of Jen’s small business clients and Fortune 500 companies.
  • Access to the Master Brand Portal forever
  • 3 Q&A Calls where you will answer my burning questions and guide me through the program
  • Access to the Master Branders Facebook Group where I will be joined by like-minded entrepreneurs and accountability partners
  • 5 Mega-Bonuses (including live events with Jen!) worth $1,538 (which basically pays for the program itself!)
  • Everything in Jen’s arsenal to help me get paid more doing what I love
  • A Risk-Free, Golden Rule, Ride-or-Die Guarantee on your investment

Master Brand has been offered at $3,750 prior to bringing it to the masses, and hundreds of people have paid that price before in my 7-figure consulting business. As the most comprehensive branding and marketing program for small business owners on the planet, it was worth every penny to them. Now, take advantage of the power of Tribe and invest in it for much less than others have before you. (I hope they don’t get mad at me)

I’m also not into that whole “end with a 7” pricing strategy. If you are ready to finally be able to clearly show people the value of working with you and getting paid gorgeously for it, then this is for you.

Choose Your Risk-Free Payment Option

(Price includes bonuses + ALL Fast Action bonuses available!)


Join now for $2497
Special Offer: $1997


$500 x 5

“Jen is one of the most powerful teachers I’ve ever met.”

~Lisa Nichols, CEO of Motivating the Masses

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