Story + Strategy + Systems + Sales

A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Impact, Influence and Income Now.

You’re

one step away from getting the blueprint to building your Master Brand.

Ready to create greater impact & income? Let’s go.

You’re one step away from getting the blueprint to building your Master Brand.

Ready to create greater impact & income? Let’s go.

“I made 6-figures in my second year of business thanks to Master Brand.” ~ Chelsea Fitch

“I made 6-figures in my second year of business thanks to Master Brand.”
~ Chelsea Fitch

“I had two back to back, 5-figure launches, I launched the Fiber Muse magazine and I created the Fiber Muse community all thanks to Master Brand.”

Francoise Danoy, Founder of Fiber Muse

Master Brand equips you with every tool you need to turn your business into a followed, fawned-over, money-making powerhouse.

Inside this program you will:

  • Build a brand that gets seen, heard, and paideven if you don’t have an engaged audience, yet.
  • Become a master storyteller that people want to listen to – even if your story sounds just like everyone else’s.
  • Define the look and feel of your brand – even if you have NO design background.
  • Connect the right marketing systems and strategies to your brand story even if you’re “technology challenged”.
  • Move from “just doing” to strategic action even if you only have minutes (not days!) to implement each month.
  • Become recognized for the unique experience your company creates – and the clear brand leader – for your dream clients.

We’ve designed Master Brand specifically for…

Business owners that have generated their first few dollars and want to accelerate their results, now. Authors. Coaches. E-Commerce Merchants. Speakers. Creatives. Consultants. Brick and Mortar Bosses.

And executives whose day job still pays the bills. (If that’s your status, Master Brand is definitely for you, because if you go somewhere else, you might be led astray. Seriously.)

And of course, YOU, if you:

Struggle to get seen in your market because you’re not 100% sure how to make your unique value stand out.

…. Aren’t selling enough packages, services, or products.

Have soooo many great ideas, but can’t get seem to make real money.

Have wasted huge amounts of time & cash on other marketing, product development and/or branding programs or support, with little to no ROI (ouch).

Know exactly what you should be doing in your business, but have no clue where to start, or why you aren’t making it work even though you’ve followed all the “rules” and blueprints.

Stalk massively successful brands killing it in your niche on social media wondering How the [bleep] do they do that!?

Want to serve more clients, because you (and I) know that what you have to offer has the power to change lives.

Want in?

Keep reading — because you’re about to learn exactly how this all works, and how this is the next step, elevating your business from scrounging for sales to magnetically attracting the client that is frantically searching for your services.

So, what is a “Master Brand” exactly?

Master Brand (n):

a business identity that’s consistent, authentic, profitable, and unmistakable in the global market. A Master Brand stands out, and sparks the interest of new followers while maintaining the loyalty of existing fans and buyers with magnetic content, offerings, strategy & implementation.

Let’s break it down even further:

Your business = What you sell.

Your brand = What sells your business — a.k.a. The unique look, feel, vibe, and story of your business that cements a space in the brain & heart of your client, dramatically differentiating you from your competitors.

Master Brand was built to be the “command central” for business owners who want bigger, better brands that connect and convert all the right people.

Every module breaks down, step by step, exactly how to:

  • Uncover what makes you different from anyone else in your industry (effectively eliminating the idea of marketplace competition).
  • Define what your distinct brand story really is (so you can easily share it with the people that want to hear it).
  • Package that story with a whole lotta smart marketing strategy, systems, and soul.
  • Become a socially recognized, authority brand, boosting your impact, income, and influence for less effort.
  • Fully utilize storytelling and your personal brand as your most relevant, meaningful and potent competitive advantage.

Master Brand is the most comprehensive brand-building toolkit in the marketplace.

We’ve curated the information + trainings so you know exactly what you should focus on, when, and why to reach your goals — and have exactly what you need, when you need it.

No fluff. No fuss. No extra finesse necessary.

It’s the ultimate resource + campus to build a highly influential brand empire right at your fingertips with versatile, mobile, and modern functionality.

Specifically designed for business owners that are ready to commit, invest, learn, grow & reap their reward.

Story + Strategy + Systems + Sales
A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Impact, Influence and Income Now.

Join now for $5997

Pay-in-Full

$4000

3 Payments of

$1600

Story + Strategy + Systems + Sales
A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Influence, Impact and Income Now.

Join Now for $5997

Pay-in-Full

$4000

3 Payments of

$1600

“Because of what I learned in Master Brand—speaking from my dominant archetype as well as how to identify and talk to my ideal audience—I have consistently had launches that increase my list by 1000%. My largest launch was a 3000% increase in less than 90 days. My Facebook ads are consistently under $2 per conversion with my best under $1. And now—with practice and the help of Jen Kem—I am consistently closing my sales calls over 50% of the time for large ticket items. Key word in all this… CONSISTENTLY. Master Brand isn’t a one and done. It’s a program I return to again and again every time I launch a new brand or product because it gives me consistent results. Every. Time.”

Debbie Burns, Chief Unicorn at DebbieBurns.me

Here’s a look at the Suites + Modules inside
Master Brand:

(It’s everything you need to stand up, stand out, and sell out your products and offerings — with better results than you even dreamed of.)

AMPLIFICATION SUITE

The Book of Amplification

Before you can even begin to build your masterful brand, you must learn how to amplify your own voice, beliefs, and ideas so you can stand out in a crowded market. In this module, you’ll learn how to overcome your fear of being seen, so you can show up consistently as your most masterful self — and enjoy the ride.


The Book of Courage

Most people don’t build Master Brands because they simply don’t believe that they have what it takes. The difference between where you want to be and where you are is literally the distance between your ears. It’s time to dig deep to find that entrepreneurial courage.


The Book of Attitude

Building a successful business is 99% mindset and 1% mechanics. So, what’s the attitude and adjustments you have to make in your daily life to focus on the prize and maximize every opportunity? You’ll learn powerful affirmations and practices to set the true driver of your success to abundance mode.


The Book of Ownership

Builders of Master Brands are leaders in every area of their life. This requires a level of self-responsibility and ownership that 90% of people never get the opportunity to learn. This is not just about becoming a business owner, it’s about owning ALL the success in every single aspect of your life.


Amplification of your brand is dependent on the proper foundation and alignment of your values. Every truly successful person will confirm that mastering your entrepreneurial mind and intimately understanding how it works is the number driver to building a business that works like a machine, not the other way around.

What makes Master Brand so unique is we recognize that all business starts here, because real results come to those that develop the entrepreneurial courage, attitude and ownership necessary to build a real brand.


ARCHETYPE SUITE

Archetype Influence Mix (AIM)

Our Archetype Influence Mix (AIM) assessment is a proprietary, psychological assessment based on Jungian archetypes that will identify your brands most influential strategic positioning.


Brand Archetype Reports

Receive 3 in-depth archetype reports that will identify the positioning that is most influential for your brand, including psychological motivators, product positioning, and influential language.


The Book of Archetypes

Here you’ll go through an overview of all the brand archetypes before diving into crafting your brand story using your new found dominant archetype voice to speak directly to the heart of your audience.


Your Archetypes are the beating heart of the personality and positioning of your business. With your archetypes, you’re business is on the fast track to exponential results. And without your archetypes, your business is simply another name that no one remembers.

(Our students tell us that the Archetype Suite alone is worth the price of admission and more because it reveals so much of what has been the missing link in their branding efforts all along.)


AUDIENCE SUITE

The Book of Audience

How to build a brand that (the right) people crave and demand.


Building Your Buyer Personas

Comes with Audience-Building templates to map out your ideal client.


The Book of Connection

Marrying your AIM to your ideal client’s needs is all about having a clear conversation and connection with them. This module teaches you how to do that.


Our students tell us that our method of finding their ideal audience gave them the certainty and confidence they needed to have the real conversations necessary with the right people to close sales and create movements. Knowing your real audience will save you so much time and money, it’s practically priceless.


AESTHETICS SUITE

The Book of Aesthetics

How to blend your Brand Archetype + your Brand Audience to build the most beautiful, desirable graphics and user experience elements that make you unmistakeable in the marketplace.


Dominant Archetype Mood Board

A visual map of the colors, fonts, images and feelings you want to evoke based on your Dominant Archetype.


The Book of Visibility

How to use your dominant brand using voice + visuals to make your brand highly visible. A masterclass in getting seen and heard with credibility, potency and authenticity.


Our students say the Aesthetics Mood Board helped them clarify exactly how they wanted to portray their brand in their marketing online and offline going forward. And it saved them the effort of explaining to their design and copywriting resources how they want to build their campaigns, sales sheets, programs with a one-page reference. #boom.


ACTIVATION SUITE

The Book of Activation

Action activates the dream. You can know your Archetypes, Audience and Aesthetics, but if you don’t do anything with them, then all your hard work means 0. So this module is all about taking action on what is rightfully yours, getting bold and attaching the proper systems to the right story.


The Book of Launching

I give you access to the strategy behind every single online contest, product launch (yes even this one), and the best practices of every launch; including how to use webinars, sales video letters, affiliate/JV campaigns, the works.


The Book of Content

How to build product offerings, services and products – whether you have virtual programs or Etsy products. This is a system I use every time to build my own programs and the programs of many celebrities, CEOs and those famous people online (p.s. they paid way more).


The Book of Community

So you know your Audience, but how do you gather them together and build a following that follows you everywhere you go with your Master Brand? This module is about how to build a community that tells everyone about you because they love what you stand for, they love what you’ve built, and they love being a part of it.


The Book of Copy

The most revered skill in all of marketing is the copywriting. Because copy triggers emotions and feelings that are about helping your clients solve their problems. This module is all about arming you with easy-to-implement copy strategies that will boost your brand big time.


The Book of Systems

If you’re interested in predictable and consistent income (who isn’t?) then you need to know the systems that you need to power your Master Brand. This module covers the People, the Processes and the Technology you need and when, so you don’t waste a minute or a dime.


The Book of Social

Many Master Brands have built their following and finances using social media. And, it’s a world that can be overwhelming and a little intimidating — but this module covers what social media networks you should invest your time and money in, and how to determine if it’s the right platform for who and what you serve.


The Book of Sales

No Sales = No Business. You’re not just in this game to get famous right? If so, Master Brand is not for you. Because there are a lot of broke speakers, celebrities, and authors out there, and I’m committed to you not being one of them. I’ll teach you to see sales as a dignified conversation that leads people to what they say they want and you have the solution for. This will turn your business ON.


The Book of Momentum

How to turn your results on full-throttle acceleration, consistently and persistently. You might be surprised what it takes to truly scale, in this module, you’ll learn how to set your own Master Brand for predictable profits and massive growth.


A brand doesn’t become a Master Brand without actually DOING SOMETHING with it. Enter: The Activation Suite. No other online course pairs the strategy of your brand with the actual implementation and action steps so that you get seen, heard and paid quicker.


Want to know how to apply your Brand Strategy to a kick-ass, high-converting webinar? Covered in The Book of Launching.

Want to create a social media content strategy that clearly covers your brand positioning? Covered in The Book of Social.

Want to write copy that connects + converts like a pro? Covered in The Book of Copy.

Want to build a Master Brand? Join us.

Who built Master Brand — and why?

(A letter from Jen Kem, Founder of the Master Brand Institute)

Hey there brilliant business owner – I am so excited that you’re here.

My name is Jen Kem: brand experience expert, brand futurist, keynote speaker, startup investor, Fortune 500 consultant and the list goes on – so think of my experience as a resource to help business owners like you elevate their business to an authoritative brand.

I’m a serial entrepreneur, having spent the last 20 years in the world of branding.
I’ve built two 7-figure brands, and two 8-figure brands – one of them before I was 32 years old.
I’ve consulted with Fortune 500 companies like Verizon Wireless & Blue Cross Blue Shield.
I’ve stood up and executed strategic plans for celebrities like Lisa Nichols, Steve Harvey and Reshma Thakkar of the Oprah Winfrey Network.

I’ve worked with industry leaders like Amy Porterfield, James Wedmore, Hilary Rushford, Ryan Levesque, Nicole Walters and Chris Winfield, transforming their successful businesses into bonafide, undeniable authority brands — and the results speak for themselves. (Check out our client roster to see who you’ll be joining in the Master Brand class of all-stars.)

… And now?

I’m committed to sharing everything I know about branding and business building with business owners inside of the Master Brand curriculum, to help you (yes, you) build exceptionally powerful (and profitable) brand quickly.

The Master Brand Methodology is the same tried and true method that dominant global brands like Apple, Coca Cola, Facebook, Netflix and Louis Vuitton have used to stay at the top of their respective industries…

This methodology has been the “secret weapon” helping Fortune 500 companies to stay at the top…

And now you have the chance to access the same tools to climb your way to the top of your industry.

After spending 20 years years in the trenches, and having worked with businesses in over 52 industries, I know exactly what works, and how to scale those methods to suit your business model — and it would be my pleasure to show you the most aggressively efficient way to reach your business goals, now.

I show you the ropes.
You do the work.
And before you know it, you’ll be looking back at the path you blazed to the top of your industry.

You in?

Let’s go,

But, of course, there’s more.

(Gift giving is our love language after all.)

 

Enroll NOW and get our Core Master Brand Bonuses Bundle:

Launch Leader
Course

The ultimate launch system for entrepreneurs to create, launch and sell out products and programs AND build a brand no one can ignore. It contains all of the blueprints that I use in my own 7-figure brand and refer to when helping students and VIP clients to build launches &  funnels!

Value: $1999

An all-access ticket to Master Brand Momentum Brandfest

A 6-hour online brandfest with moi and some surprise experts where we’ll coach you how to quickly create momentum in your business. to take your brand to the next level. There will be teaching, coaching, hotseats and music – it will be epic.


Value: $2997

Peace ‘o Mind Systems

My very own list of systems I use in my business for time management, marketing, team workflow, and yes, even some of the “life support” systems I use to help me live a life I enjoy.

Value: $1000

Ca$h Calendar Workshop

A 3 hour online workshop where I teach you how to build your entire marketing and promotion calendar for the next 18 months.

Value: $1,997

That’s an additional $8,790 when you enroll into Master Brand.

~Which means~

$8,790 + $3,388 + $3997 = A $16,175 value…

(Or just about how much it costs to work with me and my team 1:1)

…for the one-time price of $4000.

And by this point, you know whether Master Brand is for you or not.

So – are you in?

But, of course, there’s more.

(Gift giving is our love language after all.)

Enroll now and get our Core Master Brand Bonuses Bundle:

Core Master Brand Bonuses Bundle

(available for all who enroll)

Launch Leader
Course

The ultimate launch system for entrepreneurs to create, launch and sell out products and programs AND build a brand no one can ignore. It contains all of the blueprints that I use in my own 7-figure brand and refer to when helping students and VIP clients to build launches &  funnels!

Value: $1999

An all-access ticket to Master Brand Momentum Brandfest

A 6-hour online brandfest with moi and some surprise experts where we’ll coach you how to quickly create momentum in your business. to take your brand to the next level. There will be teaching, coaching, hotseats and music – it will be epic.


Value: $2997

Peace ‘o Mind Systems

My very own list of systems I use in my business for time management, marketing, team workflow, and yes, even some of the “life support” systems I use to help me live a life I enjoy.

Value: $1000

Ca$h Calendar Workshop

A 3 hour online workshop where I teach you how to build your entire marketing and promotion calendar for the next 18 months.

Value: $1,997

That’s an additional $8,790 when you enroll into Master Brand.

~Which means~

$8,790 + $3,388 + $3997 = A $16,175 value…

(Or just about how much it costs to work with me and my team 1:1)

…for the one-time price of $1997.

And by this point, you know whether Master Brand is for you or not.

So – are you in?

Story + Strategy + Systems + Sales
A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Impact, Influence and Income Now.

Join now for $5997

Pay-in-Full

$4000

3 Payments of

$1600

Story + Strategy + Systems + Sales
A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Influence, Impact and Income Now.

Join Now for $5997

Pay-in-Full

$4000

3 Payments of

$1600

High-Fives and Hearts for Master Brand

I believe I’ve gotten opportunities like I’ve had because I truly use the Master Brand Method every day in my business.

And, I’ve had the absolute pleasure and honor of working with amazing people building very profitable businesses – and in the process have built Master Brands. Here’s a glimpse into the rock stars I have the honor of working with:

     

     

     

…a pilot program that I offered after having gone through Master Brand, I expected to have 3-5 paying customers. When it was all said and done, I have over 31 paying customers!

Dr Beverly Yates, Certified Naturopath Doctor

“We’ve been doing our e-commerce business successfully for about 1 year before we found Master Brand. At that time we were told that in order to really grow our business, we’d have to build a brand that created a strong community using brand language and our ideal client…”

Marian Nguyen, CEO of PreparaKit

Master Brand has helped me to successfully launch multiple businesses. The first time I did Master Brand, I was a co-owner of an energetic business… our first launch we went from 19 or 20 people on our email list to over 3,000 and we ended up making $10,000 in profit.”

Joe Burns, CEO of The Money Mastery Playbook

“Before I started Master Brand I wasn’t very clear on what I was doing. Like, I had people I was coaching but I didn’t have any paying clients. After Master Brand I now have several regularly paying clients, I’ve created a Facebook live show with hundreds of episodes, I have created the Stop People Pleasing Challenge to great success because it has changed lives…”

Melanie Czerniejewski, Life coach

Are You Content with the Results Your Business is Creating?

Building a Master Brand is an art and a science. Inside Master Brand, you’ll learn both and more importantly, gain the tools, clarity and strategy to attract more of the people who are struggling without your support.

This 100% experience-based program is organized for you in 5 Master Suites, 20 Supporting Modules, and a Business Vault of Bonuses that are going to rock your world (and widen your wallet).

Inside this program we’ve included every tool you’ll need… and nothing you don’t.

Master Brand is complete with a vibrant, like-minded community, several group concierges, and consistent trending content on branding and business building not to mention the innovative curriculum and on-demand business coaching.

Summary: Master Brand is all about high-intensity education, exploration, and unstoppable action. It’s about investing in your greatest fulfillment, growth and learning.

In each of the suites and the corresponding modules, you’ll receive:

The keys to our full library of resources for an entire year, so you can work through Master Brand whenever and wherever you want to

In-depth, short and potent, video training modules, delivered to you immediately to help you absorb what you’re learning, and truly understand how to apply the strategies and tactics you’ll discover inside Master Brand

A downloadable, editable “book” of each module’s teachings. (we’ll even tell you how long each module takes, so you can carve time out of your busy day to complete each one)

All-Access to the Master Brand Slayground Facebook Group – This is where the glue of the entire program seals the deal. You get direct access to an entire community of passionate, results driven business owners committed to achieving their goals. Members of our tribe are tight-knit and generous – you’ll fit right in.

You know that you’ve been looking for this opportunity – the tools to identify and leverage the unique advantage that will make your brand attract the people who are lost without your brand.

Are you committed to building the beacon that will attract them and enroll them into your offer, vision and mission?

Story + Strategy + Systems + Sales
A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Impact, Influence and Income Now.

Join now for $5997

Pay-in-Full

$4000

3 Payments of

$1600

Story + Strategy + Systems + Sales
A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Influence, Impact and Income Now.

Join Now for $5997

Pay-in-Full

$4000

3 Payments of

$1600

Frequently Asked Questions

WHO Is This Program Best For?

Master Brand suits business owners, executives and leaders seeking more clarity and more cash in their business. If you’ve already made your first dollar in business, then this program is for you. If you’re ready to invest in yourself, be held accountable and commit to yourself, then this program is definitely for you. And, if you’re interested in getting paid big for your talents, skills, gifts and products by building a socially credible, authority brand, then Master Brand is for you!

If you are just starting out in business, Master Brand can help you build it right from the start, and if you’ve been in business for awhile, Master Brand will elevate your marketing and sales to be more strategic & efficient. Master Brand focuses on creating a story and connecting the right marketing systems to it.

In my methodology of building businesses, brand is everything. Every move you make needs to be strategically placed to achieve your end goal.

To summarize, it’s for business owners who are committed to attracting more leads and winning more sales by focusing on the best strategic steps.

If you want to do all of these things, this is a great match for you!

But I’ve Already Done Branding Work… And It’s Done Absolutely Nada. What Makes Master Brand Any Different?”

This program gives you the tools to strategically position yourself in the marketplace to attract an audience that wants to buy your offer and win more sales for less effort.

From your archetype to your audience, the goal is to provide clarity on how your brand can best position itself in the marketplace to build massive authority and win more sales.

The result? A brand that magnetically attracts the audience that buys, shares, follows and supports everything your business does.

This all sounds too good to be true.

I’ll level with ya: I’m not some guru on a mountain high, dispensing sage answers to absolutely every question, or the exact steps that will make you a millionaire.

However, I do have 20+ years of experience in building brands with a long line of happy, profitable clients in a wide range of industries. I know what works, and what doesn’t. I know the rules that global brands follow, and how to apply those concepts to your business, no matter how small or new.

I can help you get real with yourself as a brand, and dive into your deepest, most authentic self to guide your own expansion. That means you’ve created a business that’s so in tune with you… it’s absolutely irresistible to your audience.

I will do all that – with one caveat: You have to be willing to take action. If you focus on taking confident action and following the strategic direction I provide, you will find excellent results from being inside of Master Brand.

How will Master Brand be delivered?

Once you enroll in Master Brand, you’ll immediately receive access to the curriculum.

Master Brand is housed in an online vault called our Master Brand Portal, that you will have access to when you enroll. Each module has video training, editable brand books, and all of the bonuses are accessible for-eva. So, you have the opportunity to do the programs at your own pace.

I’m interested but I have to talk with my partner first. What should I tell them?

I get it – when you’re in a relationship and have to make joint decisions it’s important you communicate the exact benefits Master Brand will create for you.

After all, your partner wants to see you succeed and will question you doing anything that doesn’t help you to achieve your goals – that’s what partners do!

This means you need to explain the specific results that Master Brand will help you to achieve so think long and hard about what those things are…

Or, you can schedule a call with a Master Brand Alumni on my team. Because they’ve already gone through at least three times, they have a very clear understanding of what you can expect within the program. They’ll be happy to answer any questions you and your spouse have. Please use this link to schedule a conversation.

“I grew my brand new Facebook group by 250 leads AND sold 8, $2,000 seats into my wellness retreat!”

Joree Rose, Founder of Bay Area Wellness and Therapy Center

So what are you waiting for? Seriously.

Are you hanging out ‘till you’ve exhausted all your current systems?
Or lost even more money?
Or set yourself up for another launch that never gets off the ground?

You deserve to start making more meaningful money, now.
You deserve to be absolutely, insanely, over-the-moon excited about where your business is going.

You deserve a brand you can be proud of – that everyone sees and immediately knows, you’ve arrived. And you’re here to make your permanent mark.

And, let’s be honest – we all need accountability, guidance and support to make things happen in our businesses (and lives). We DON’T have to do it all ourselves… so let us guide you and share the lessons we’ve learned along the way.

You in?

Click the box below to start your journey right now.

Story + Strategy + Systems + Sales
A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Impact, Influence and Income Now.

Join now for $5997

Pay-in-Full

$4000

3 Payments of

$1600

Story + Strategy + Systems + Sales
A Results-Driven Experience for Business Owners, Executives & Leaders
Build Massive Influence, Impact and Income Now.

Join Now for $5997

Pay-in-Full

$4000

3 Payments of

$1600

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