Your brand is so much more than just a gorgeous face. It should stand up for what you believe in, and stand out. Brilliantly. Your brand is the amplifier of your authentic essence; your stake in the virtual ground. It’s the rock-steady foundation of your evolving biz.
It’s a beautiful beacon that calls home the people desperately seeking a light like yours, and turns them into adoring, fiercely loyal fans & buyers.
Your brand makes you Income. And, it makes you Impact. At least… that’s what it’s supposed to do.
In this groundbreaking program, you will learn the truth, the strategies and the tactics of what it really takes to be paid to be you.
There are no tricks, no half-ways, no part-ofs in this course. Master Brand is everything you need to develop, clarify, explain and implement a business you deeply love and that your clients deeply love back.
You are 4 steps away from building a Master Brand
In this program, you will learn how to build a brand that gets seen, gets heard and gets paid… consistently and predictably while honoring the Creator and Maker in you.
You will learn to:
- Become a master storyteller that attracts the right people to your business
- Connect the right marketing systems to your brand story to help people see and know you
- Clearly communicate who you are and why people should choose your business to serve their needs
- Develop a brand that you fall in love with again and again – because your impact + income are real
At the same time next year, you’ll wish you had started today.
“For the first time, I feel like I actually have the framework to launch my business in a strategic way.”
– Laureen Fairbanks Elwell
A Love Note from the Master Brand Program Creator
Hi there, you brilliant Biz Builder and Brand Storyteller (yes, I’m talking to you),
Let’s get acquainted. My name is Jen Kem. I’m a branding and marketing expert who helps small businesses turn into global phenomenons – and I’ll let you in on a little secret:
Most of the brands you admire follow a specific methodology steeped in psychology – one that major players like Coca-Cola and Apple have been using for decades.
It’s a process I know like the back of my hand, after 17+ years of applying it to businesses of every scope and size (with jaw-dropping results). (Check out our client roster below to see who you’ll be joining in the Master Brand class of all-stars!)
So, I sat down and designed a program to bring this technique to the masses, broken down into juicy, step-by-step nuggets that will propel your brand and business to the next level… and the next… and the next. See where this is going? In other words, the best brands in the world use this technology to do what they do best, while pulling in paying customers by the truckload. And now, it’s your turn.
This right here, is why I was born to do this. And, I want you to know like you know like you know – that you were born to do this (and make income + impact), too.
I will show you how. Let’s get it.
Why Master Brand and Who Is It For?
Because darn it, YOU DESERVE TO GET PAID TO BE YOU.
But, I’m preaching to the choir, right? You know what’s up. You’ve watched fascinating
brands you love in action, making mad cash, and kicking all kinds of booty across the globe.
You catch yourself wondering: how the [bleep] do they do it?!
What kind of magic or miracles would it take to build your business into a powerhouse like that?
Master Brand (n):
A business identity that’s consistent, authentic, profitable and unmistakable in the global market. It stands out, and sparks the interest of new followers while maintaining the loyalty of existing fans & buyers with magnetic content, offerings, strategy & implementation.
… Aren’t taking on enough clients, or selling enough products. Period.
… Have a ton of great ideas, but can’t get past the drawing board phase.
… Poured time & cash into other marketing, product development
and/or branding programs or support, with little to no ROI (ouch).
… know exactly what you should be doing…but have no clue where to start
or why you aren’t making it work even though you’ve followed all the “rules” and blueprints.
Say it out loud and proud with me: “I’m ready to be a Master Brand!”
Then this is it. You’ve arrived. Welcome! And, might I add, I see you.
Now it’s time to hear and pay you, too. Okay?
“This process has been so helpful! I’m good at seeing other people’s story, unique brilliance and branding but have a hard time seeing my own.”
– Kathy Kidd, Owner of Thrive Business Development
Here’s what’s about to go down:
Master Brand is all about high-intensity education,
exploration, and unstoppable action.
It’s for Makers who want to be Movers.
It is organized for you in 4 Master Suites, 15 Supporting Modules and 5 Mega-Bonuses that are going to rock your world (and widen your wallet.)
In each of the suites and the corresponding modules, you receive an in-depth video and a downloadable, editable “book” of that module’s teachings. We’ll even tell you how long you can expect to take with each module so that you know how to set aside your time to complete each one.
You have unlimited passage to all of the Modules to the Master Brand Portal, where all of your curriculum will live forever (meaning you get access forever, too.)
You’ll receive 3 Q&A calls with me to answer your burning questions straight from the lady who’s taking you on this Master Brand journey (me.)
You’re also getting 17+ years of brand-building expertise wrapped in a clear, proven method that I can also say will be utterly fun and enjoyable for you (don’t take it from me, we got that from our previous students.)
What’s Your Archetype?
Here are more details on what you get when you invest in your Master Brand
I. ARCHETYPE SUITE
Your Master Brand Archetype is the beating heart of the personality and positioning of your business. Within this Suite, you will receive access to our proprietary Brand Archetype Indicator Mix (AIM) Assessment, case studies & interviews of well-known brand examples of every archetype that help you reference, an editable workbook and video training lessons for each module.
Access to the Archetype Indicator Mix (AIM), the unique and proprietary assessment which will give you your Master Brand brand archetypes. This is the essence of your branding, your positioning and your aesthetics.
Receive custom reports of YOUR Brand Archetype Mix.
The Book of Archetypes – how to use Brand Archetypes to build your Master Brand.
Our students tell us that the Archetype Suite alone is worth the price of admission and more because it reveals so much of what has been missing link in their branding efforts all along. It’s the basis of all good branding and marketing – revealing your brand’s power moves and kryptonite, and teaching you how to turn your influence on hyper-drive.
Dominant Archetype Report
The most crucial reference point for every move your brand makes.
Intrinsic Archetype Report
“Fill-in-the-Blanks” provides a deeper look into your brand’s identity.
Intuitive Archetype Report
“Backs you up” and helps you make informed decisions.
II. AUDIENCE SUITE
The Book of Audience – how to build a brand that (the right) people demand.
Building Your Buyer Personas – comes with audience-building templates to map out your ideal client. .
III. AESTHETICS SUITE
The Book of Aesthetics – how to blend your Brand Archetype + your Brand Audience to build the most beautiful, desirable graphics and user experience elements that make you unmistakeable in the marketplace.
Dominant Archetype Mood Board – a visual map of the colors, fonts, images and feelings you want to evoke based on your Dominant Archetype. .
IV. ACTIVATION SUITE
The Book of Activation – one of my quotes is: “Action activates the dream.” You can know your Archetypes, Audience and Aesthetics, but if you don’t DO anything with them, then you’re still a Builder instead of a Brander. There are brands, and then there are Master Brands. This is all about taking action on what is rightfully yours, getting bold and attaching the proper systems to the right story.es.) It’s time for you to flex.
The Book of Courage – this might be the module you need the most. Because what I know is – most people don’t build Master Brands because they don’t have the skills, talents or gifts. They do it because they don’t know if they can. This module is all about building strong connectors in your largest muscle – your brain. Because the difference between where you are right now and where you want to be is literally the length between your ears (that’s about 4 inches.) It’s time for you to flex.
The Book of Copy – the most revered skill in all of marketing is the Copywriter. Because copy triggers emotions and feelings that are about helping your clients solve their problems. This module is all about arming you with easy-to-implement copy strategies that will boost your brand big time.
The Book of Launching – I give you access to my launch plans, every single online contest, product launch (yes, even this one), and the best practices of every launch I know, including how to use webinars, sales video letters, affiliate / JV campaigns, the works. If you’ve been wondering how “we” do it, this is the very system I use for launching programs and services for myself and my clients.
The Book of Content – how to build product offerings, services and products – whether you have virtual programs or Etsy products, this is all about how to build well-known, quality products and services, using a system that I use every time to build my own programs and the programs of many celebrities, CEOs and those famous people online (p.s. they paid way more!)
The Book of Community – so you know your Audience, but how do you gather them together and build a tribe that follows you everywhere you go with your Master Brand? This module is about how to build a community that tells everyone about you because they love what you stand for, they love what you’ve built and they love being a part of it.
The Book of Systems – if you’re interested in predictable and consistent income (who isn’t?!) then you need to know the systems that you need to power your Master Brand. And, we also tell you which ones you need at which point in your business so you don’t waste your heart-earned cash on things you don’t need in Year 1 but that will set you up for Year 5. This module covers the People, the Processes and the Technology you need.
The Book of Social – many Master Brands have built their following and finances using social media. And, it’s a world that can be overwhelming and a little intimidating if you don’t know which one will work best for your brand. This module covers what social media networks you should invest your time and money in, and how to determine if it’s the right platform for who and what you serve.
The Book of Sales – no sales = no business. You’re not just in this game to get famous, right? If so, Master Brand is not for you. Because there are a lot of broke speakers, celebrities and authors out there, and I’m committed to you not being one of them. If Sales makes you all weak-in-the-knees, it’s time to bust you out of that because sales makes the business world go round, babe. I’ll teach you to see sales as a dignified conversation that leads people to what they say they want and you have the solution for. In a non-icky, non-slimy, super-valuable, super-confidence-stroking way. This will turn your business ON.
Plus you receive:
All-Access to the Master Brand Bosses Facebook Group – this is where the glue of the entire program seals the deal. You get a Concierge to guide you through the program, while working in accountability groups to keep your momentum moving through the program. I’ll be in there frequently to answer questions, facilitate the solutions and celebrate your wins. Members of our tribe are a tight-knit and generous group, so you’ll fit right in!
Still not sure if this is for you? Really?
Ok, then I’ve got more for you.
I’ve curated these irresistible goody mob of extras
when you enroll now (they are banana-ramas):
Peace o’ Mind Systems – my very own list of systems I use in my business for time management, marketing, team workflow, and yes, even some of the “life support” systems I use to help me live a life I enjoy. ($97 value)
Ca$h Calendar Workshop – an additional 3 hour online workshop where I teach you how to build your entire marketing and promotion calendar for the next 18 months ($350 value)
Brand Masters Series – an interview series from my friends and colleagues in the business who are literally owning their spaces because… they’re Master Brands. ($197 value)
- Allyson Byrd, Creator of Money Movers and Sales + Conversion Expert
- Brandy Johnson, Social Media Expert
- Rachel Kersten, Chief Operating Officer for Master Brands
- Lisa Nichols, World-Class Speaker, NYT Bestselling Author and CEO, Motivating the Masses
- Nicole Roberts Jones, Creator of Profitable Product Innovators
- Anne Samoilov, Creator of Fearless Launching
- Jadah Sellner, Co-Founder of Simple Green Smoothies and Community-Building Expert
- Hillary Weiss, Pro-Copywriter for Master Brands
A Virtual Pass to “Speak & Write”, where the Motivating the Masses team shares the step-by-step system Lisa Nichols used to grow her speaking business into a multi-million dollar brand. From how Lisa became a featured teacher in the hit movie, “The Secret,” to how she landed appearances on several high-profile media outlets and t.v. shows including the “Oprah Winfrey Show,” “Extra,” and “Larry King Live,” they hold nothing back. (Valued at $197)
Access to the Master Brand Momentum Brandfest a 6-hour training where I (and some surprise experts) show you how to bring your Master Brand to the next level. I’ve got launch strategies, teaching, and music… it’s epic. ($597 value)
That’s $1,538 in additional value we’ve built-in to the most comprehensive
program online to help you finally get you the impact and income you deserve.
If this doesn’t show you that this is unmistakably the most generous, curriculum-rich, build-your-brand to the ultimate max, I don’t know what else to do. So…
“I feel like Master Brand was one of the most critical pieces to my business. I knew I was going to learn a lot with Jen Kem. She has this beautiful way of framing launches that’s really easy to understand. She makes it attainable, no matter where you are in business – a huge 6-figure launch, launches for other clients or starting out for yourself. Honestly the end result of Master Brand is I want my entire team to become Master Branders.”
– Tara Zirker, Founder of Sunbeam Communications
Why is it so important to me that you become a Master Brand? Perhaps sharing a little of my story, my challenges, and my triumphs will inspire you to carve out your own space in the world. There’s room for all of us.
I’m an entrepreneur, marketing strategist, and business mentor who’s completely obsessed with helping people turn their juicy purpose into their life’s work – with a soul-shaking passion and staggering profits to match. My journey has not been a straight-line, and the bumps have taught me a ton of things to teach you what (not) to do.
My fascination with branding dates back to the age of 7, when I proudly declared I wanted to work for Coca-Cola. It was the biggest brand in the world – and still is today. Even as a young’n, it was clear: marketing was my mojo.
In my 20s, I scored a position with the world’s leading ad agency. An amazing mentor took me under her wing, and let me sit in while she handled multi-million dollar accounts like Apple, Nestle and (surprise!) Coca-Cola. That’s how I got introduced to the Archetype models – and the way they worked for brands across the board.
I left the agency but what I learned stuck with me. For the past 15 years, I’ve lent my expertise to Fortune 500 companies, owned my own set of retail stores, became a self-made millionaire by 33, developed successful marketing plans for small business owners, and moved crowds from center stage with adrenaline-pumping talks on new media profit strategies, and personal / professional style. All along the multi-passionate way, the knowledge of my own Archetype drove my business decisions, and helped me stay on track.
I also fell flat on my face a few times in between, and had to build myself right back up again from scratch. But with clarity comes with confidence – and because I was so clear on my true essence, I was able to rise from the ashes again and again.
Long story short: I’ve spent years in the trenches. I know exactly what works, and how to scale those methods to suit your business model.
That’s why I created the Master Brand program. Because while I can’t mentor each and every one of you. I want to spread the knowledge that’s been the foundation of my success to as many people as possible. And then a little farther.
“Before Master Brand I had no idea what it took to brand myself. I really thought I understood, but I had absolutely no idea. Every single module gave me new information; I really think it’s unfair to ask myself to narrow down what I learned. The most important thing I learned is how to give and give and give. You modeled a generous teacher who constantly gives of her time, knowledge and love. This is by far the best money I have ever spent on my business.”
– Lynne Hurdle-Price, The Conflict Resolution Strategist
I believe I’ve gotten opportunities like I’ve had because I truly use the Master Brand method every day in my business.
And, I’ve had the absolute pleasure and honor of working with amazing people building very profitable businesses – and in the process, have built Master Brands. Here’s a glimpse into the rock stars that I have the honor of working with:
“Since Master Brand, my new website has gone live (complete with a free ebook), I’ve honed my brand story of owning my specialty, and I recently started a launch for my corporate audience. I know where to focus on my tribe and how to be viewed as an expert.”
– Karen Auld, Founder of Society Of Ultimate Living (SOUL)
“I came into Master Brand a confused mess. I had NO idea what I was doing! This course really helped me understand how show up in a way that is 100% authentic to me and speaks 100% to my audience. W-O-W! Now, I create graphics that are not just beautiful, but captivating to my target audience! (My Facebook ad is converting at almost 2%!!) Thank you, Jen for creating an incredible, supportive space in which I could experience all this growth. You’ve rocked my world!”
– Debbie Burns, Co-founder of the World Tree Institute
“As a result of Master Brand, I’ve gotten laser clarity. This was more than just a fill in the blank experience. As I now sit in the seat of launching, I’m clear on my target, and I’m clear on my strategy. Thank you again for this opportunity to be authentic (not perfect) and to simply start. I definitely know that in October 2016, I will be ecstatic to know that I began in October 2015.”
– Michelle Curtis-Bailey, College Planning Expert, Education on Purpose
“I’m excited to see how the tools I learned here will change how I launch. I have done this in the past, but I see now the steps that I was missing. Thanks Jennifer Kem for giving us the whole formula. Wow! What a difference.”
– Lisa Campion, Owner of Private Readings
Frequently Asked Questions
“WHO Is This Program Best For?”
Master Brand suits entrepreneurs seeking more clarity and more cash in their business. They are interested in getting paid big for their talents, gifts and products. It is also for people interested in building an “authority brand.” It’s for Makers, Infopreneurs, Change Agents and Coaches who feel like they’re not making enough income and impact in their business right now.
If you are just starting out in business, Master Brand can help you build it right from the start, and if you’ve been in business for awhile, Master Brand will elevate you to the next step. Master Brand is about creating a story and connecting the right marketing systems to it. It’s a necessary program whether you offer your programs offline and/or online. You are serious about building a brand with impact. What that means is you recognize that investing in this type of work is non-optional. To us, Branding is Everything. Every move you make needs to keep the end-to-end in mind. We only do things end-to-end, we don’t do parts of things. We will refer you to our best resources and never to someone who hasn’t been impeccable to work with.
You truly want to make conscious cash that’s attached to something meaningful. You leave any space, physical or virtual, better than when you arrived. Your attitude towards money isn’t ruled by scarcity…possibility and abundance aren’t woo-woo words to you. Planning and structure may be a little painful for you, so you want to have someone shape your strategy with and for you. You are a Creator, and you don’t want to waste another day with another poor plan. You’re tired of blowing your hard-earned dollar on activities that aren’t giving you a healthy return on investment.
If 75% or more of this applies to you, this is EXACTLY the program you’ve been looking for.
“But I’ve Already Done Branding Work… And It’s Done Absolutely Nada. What Makes MasterBrand Any Different?”
This program isn’t about creating a pretty web presence, or catchy copy (though those are elements that are included). It’s about building an essence for your brand, from the inside out – and ultimately getting you paid for your talents, skills and gifts.
From your archetype to your audience, this is all about helping you get total clarity around what you do, why you’re so amazing at it, exactly who you’re here to help, and how to reach them. The result? A foundation that’s so perfectly, precisely YOU, that it holds the keys to your business’s evolution that you can refer to again and again. It also arms you with the direction and mass marketing skills you’ll need to start making real progress – and profit.
“I’m Just Not Sure I Can Afford To Invest More Into This Whole Branding Thing, Or Another Program.”
Understood – many entrepreneurs are a teensy bit jaded when it comes to the idea of branding. Why? It could be one of a few reasons.
- They poured money into pricey branding programs that didn’t work.
- They hired someone to brand their stuff, and have seen no upswing cash-wise.
- They’ve been following what their favorite pros do, step by step, but it just doesn’t work for them.
Here’s what I know: before you create another product or service, you MUST be clear on the way you want your business & people to feel. Branding and other business-building programs can be wonderful… but if you haven’t learned to conquer your fears and keep moving, you’re gonna stay stuck in place. A shiny website is great… but useless if it’s out of line with your archetypes. Taking inspiration from your favorite experts is fabulous… but copying them line by line is usually the absolute WRONG idea for your business.
It’s time to show up in the online conversation as a 1st rate version of you. Not a 2nd rate version of someone else.
This program teaches you how to say with confidence to yourself, your clients, vendors, and partners: “This is how my brand rolls. This is who I am, this is what I’m about, and this is who I serve.” When you’re clear on that, you create something magnificently magnetic. You develop products your people will buy, because you’re absolutely clear on what they want, and how to sell it to them.
It’s time to start seeing a real return on your efforts – and the work you love. This program will show you the way.
“This All Sounds Too Good To Be True.”
I’ll level with ya: I’m not some guru on a mountain high, dispensing sage answers to absolutely every question, or the exacts steps that will make you a millionaire.
However, I’ve got almost 20 years of experience under my belt, and a long line of happy, profitable clients in a wide range of industries. I know what works, and what doesn’t. I know the rules the Big Guys rule, and how to apply those concepts to your business, no matter how small or new. I can help you get real with yourself as a brand, and dive into your deepest, most authentic self to guide your own expansion. That means you’ve created a business that’s so in tune with you… it’s absolutely irresistible to your audience.
I will do all that – with one caveat: You have to be willing to be in action. If you’re in action, instead of pure consumption, you will find excellent results from being in the Master Brand program.
“How Will Master Brand Be Delivered?”
Once you enroll in MasterBrand, you’ll immediately receive Bonuses to prep you for the online training.
MasterBrand is housed in an online vault called our MasterBrand Portal, that you will have access to when you enroll. Each module has video training, PDF brand books, and all of the bonuses are accessible for-eva. So, you have the opportunity to do the programs at your own pace.
However, I will guide you to complete the program, place you in an accountability group and help you apply it to your business stat. Because as I say, “action activates the dream.”
You will receive your dates for the 5 Q&A Calls that are part of the program when you enroll. And you’ll receive recordings of all calls we do together.
So, what are you waiting for? Seriously.
Are you hanging out ’til you’ve exhausted all your current systems?
Or, lost even more money?
Or, set yourself up for another launch that never gets off the ground?
You deserve to start raking in real cash.
You deserve to be absolutely, insanely, over-the-moon excited about where your business is going.
You deserve a brand you can be proud of – that everyone sees and immediately knows, you’ve arrived. And, you’re here to make your mark.
Click the box below to start your journey right now.
“Jen, I’m ready to build my Master Brand and get seen, get heard and get paid – more.”
When I invest in Master Brand, I understand I am receiving:
- The entire Master Brand curriculum: 4 Master Suites, 15 Supporting Modules and the videos, brand books and Archetype Indicator Mix (AIM) Assessment that has been used to massively grow the brands of Jen’s small business clients and Fortune 500 companies.
- Access to the Master Brand Portal forever.
- 5 Q&A Calls where you will answer my burning questions and guide me through the program.
- Access to the Master Branders Facebook Group where I will be joined by like-minded entrepreneurs and accountability partners.
- 5 Mega-Bonuses (including live events with Jen!) worth $1,538 (which basically pays for the program itself!)
- Everything in Jen’s arsenal to help me get paid more doing what I love.
- A Risk-Free, Golden Rule, Ride-or-Die Guarantee on your investment.
Master Brand has been offered at $3,750 prior to bringing it to the masses and hundreds of people have paid that price before in my 7-figure consulting business. As the most comprehensive branding and marketing program for small business owners on the planet, it was worth every penny to them. Now, take advantage of the power of the Tribe and invest in it for much less than others have before you. (I hope they don’t get mad at me!)
I’m also not into that whole “end with a 7” pricing strategy. If you are ready to finally be able to clearly show people the value of working with you and getting paid gorgeously for it, then this is for you.
“Jen is one of the most powerful teachers I’ve ever met.”
– Lisa Nichols, CEO of Motivating the Masses
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